Career
Content editor and strategist • Lifestyle journalist • Branded content producer and editor • Professional lecturer
Content editor and strategist
I have vast experience collaborating with creatives to ideate and refine content strategies anchored on data insights and/or editorial instinct.
Most of the roles I’ve held over the years involve shaping ideas and bringing them into life. The creative process involves meticulously checking content for quality, consistency, style, grammar, and accuracy, among others.
Lifestyle journalist
I have extensive work experience in both print and digital platforms as a magazine editor and a digital editor for titles under Summit Media and One Mega Group, two of the Philippines’ biggest lifestyle publishers.
I’ve covered a lot of lifestyle topics for various titles, but found myself leaning towards producing pop culture, entertainment, and technology content. I have written profiles and long-form stories on local and international celebrities, musicians, and key industry executives, as well as gadget reviews, product features, and culture pieces, among others. My stories have been published on SPOT.ph, PhilSTAR L!fe, CNN Life, and Real Living, to name a few.
Branded content producer and editor
In between my editorial stints are ventures in marketing, but still with a focus on storytelling.
I have handled branded content projects where I craft relevant and engaging content aligned with specific brand objectives. These articles, videos, and social media posts were distributed on the client’s preferred publications and/or platforms.
I have also previously dabbled into content marketing, where I collaborated with various creative teams to come up with branded executions to be housed on the client’s platforms.
Professional lecturer
In 2022, I joined the academe as a part-time Professional Lecturer at De La Salle University – Manila where I taught publishing to undergraduate Communication students.
Skills
- Content Strategy
- Content Creation
- Content Marketing
- Copy Editing and Proofreading
- Copywriting
- Feature Writing
- Digital Publishing
- Magazine Publishing
- Art Direction
- Project Management
- Data Analytics
- Social Media Marketing
- Search Engine Optimization
Tools
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Docs Editors (Docs, Sheets, Slides, Forms, Sites)
- Adobe Creative Suite (Photoshop, Illustrator)
- Other design tools (Canva, Procreate)
- Analytics (Google Analytics, Crowdtangle, native tools in social media platforms)
- Content Management System (WordPress, customized CMS)
- Learning Management System (Canvas)
Interests
Pop music, graphic design, typography, photography, interior design, travel, creative processes
Hobbies
Lettering, listening to music, making feels-packed playlists, discovering new places for coffee and food, collecting notebooks and pens, learning new things